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A recent post on Branding Unbound says that Hawaii’s 2007 Ironman will utilize mobile content and marketing. This will allow triathlon fans and other interested parties to keep up with event through their mobile phones. For example, cellphone users can get automatic text message updates when specified participants reach checkpoints on the race.
It is always amazing to see how technology affects our world, even mostly non-technological things like triathlon races. I can not imagine what it will be like in 10 or 20 years.
Posted in: Triathlon Events